Why your instagram content is not performing right now

Someone came up to me the other day to ask why their posts were not doing well. Upon pointing out what I think was happening, I realise what they were doing is very common. Sooo here is what’s happening :

Problem

• You write the same generic captions as everybody else. Your content blends in, and nothing about it makes people stop scrolling.

Solution

• Tap into why you're doing what you do with some interesting storytelling, or tell us a controversial take in your industry

Problem

• You still use ChatGPT to write your captions. Girl we can tell.

Solution

• People are tired of AI. Use your own brain I beg. We want your personality, your vibrancy, your typos.

Problem

• You write a long-ass caption as a single paragraph. Walls of text are hard to read, and Instagram isn't a blog—break it up!

Solution

• Mix up your formats and take full advantage of Instagram’s features. Carousels are an amazing way to share longer text while keeping it engaging.

I offer a content strategy add on with each of my branding packages, or you can do it as a standalone.

But you can always slide into my DMs to ask questions.