What is branding ? A brief explanation

Why should I buy your coaching program instead of another coach?

Why should I go on your retreat and not someone else's ?

If you look at activewear nowadays every pair of leggings looks alike so i will want to buy into a story that a brand is selling me (well i wouldn't because i'm on a low buy but ANYWAY)

What character am I stepping into wearing those specific leggings ?

If i want to book a coach I will look at their offerings sure but i will want to know do their values align with mine ?

People make the mistake of thinking a brand is a logo and pretty colours. And whilst it is true that refining your visual identity (aka what your brand looks like) will make a difference, if you stop at the visual you will end up hitting a wall.

If you want to a yoga class in a new city, how will you know which class to pick ?

Perhaps you will go by style, or if you're like me and a little bit more difficult when it comes to your practice, you will go into research mode and start typing teacher's names on Instagram.

If you see the same old vinyasa/mandala/rocket practice snippets grid after grid, it might get a bit repetitive. But if you see that a particular teacher posted about free Palestine, or is creating specific content around being a fat yogi (HELLO LUCY), it will make you relate to that particular teacher.

Everything you do contributes to building your personal brand and ultimately to attract aligned clients.

So if your brand is boring af to try and people please everyone chances are you will attract nobody.