Personal branding photoshoot with Maria Sousa in London

Collaborating with Maria—a ballet teacher, yoga instructor, and mentor—offered an exciting chance to create a brand that truly captures her unique approach and values. Our aim was to craft an identity that felt both authentic and approachable, one that would resonate with her audience and embody the essence of her work.

As the photographer and strategist, I worked alongside a talented design team to develop a cohesive brand. We started by examining Maria's current online presence, gaining insight into her existing representation and pinpointing areas for improvement. This groundwork allowed us to devise a strategic approach aligned with her vision.

The visual identity, centered around a branding photoshoot, became a crucial element of the project. The images we captured not only showcased Maria's expertise but also established the overall brand aesthetic. These photos served as the foundation for all design elements, from Instagram templates to her website.

Our final deliverable was a comprehensive brand guide, equipping Maria with the tools to maintain a consistent identity across all platforms. This guide enables her to communicate her values and vision clearly, both online and in person, with a look and feel that's professional yet deeply personal.

The result is a brand that feels genuine and grounded—one that truly reflects Maria's vision and forges meaningful connections with her audience.