Mike Julian, yoga teacher and sound artist

Mike had a DIY website and a barely there Instagram presence.

Before we even started on brand identity we had two coaching sessions and a brand strategy session which allowed him to be really clear on what his business should look like going forward as well as what type of services he can offer (which led to a nearly sold out retreat but that is for another post).

Mike's influences are deeply rooted in techno and rave culture. His brand is rebellious and politically engaged, raw and edgy. To design it I had a look at who was coming to his classes and engaging with his content, and who was his loyal students. I also took into account his own tastes and codes from different cultures he relates to.

WHAT WE DID

• brand identity

• logo design

• webdesign

• graphic assets

• backgrounds

• Instagram templates