Clothing brands : Are you championing queer people only during Pride month ?
In recent years, there has been a notable shift in the conversation around diversity and inclusion within the fashion industry. While mainstream brands have begun to feature more diverse models in their campaigns, an unsettling pattern persists: the overwhelming representation of “straight-presenting” individuals, particularly in LGBTQ+ contexts. This raises critical questions about the authenticity of brand messaging and the true inclusivity of the fashion world.
Branding photoshoot for Jessica Stewart in London
As a yoga teacher, Jessica brings a profound sense of mindfulness and dedication to her practice. Through our lens, we aimed to capture the fluidity of her movements, the strength in her poses, and the peacefulness that radiates from within. Each image tells a story of balance, resilience, and the beauty found in the present moment.
The #1 thing that makes me yawn when I come accross a new activewear brand
As a photographer working in the activewear space, I believe it's time to shift the focus. Strength, health, and fitness come in all shapes, sizes, and forms, and the campaigns we create should reflect that diversity. Here’s why embracing all body types in activewear marketing is not only the right thing to do but also a powerful way to connect with consumers on a deeper, more meaningful level.
Who else wasted time feeling guilty running a business for MONEY as a conscious brand ?
Do you ever feel a bit uncomfortable at the idea of being a business owner when your calling is so far removed from all that jargon ? Maybe have a sustainable clothing brand or are a yoga teacher …
Me too !
Sustainable brands : are you making this mistake ?
While sustainability is about preserving the planet, it’s also about people—all people. So, why do so many sustainable fashion campaigns still cater to a narrow view of what’s "marketable" or "beautiful"? It's time we rethink this approach, as representation and diversity should be fundamental to the brand’s mission, just like environmentally friendly materials and ethical labor practices. The images we create as photographers have the power to shift perceptions, and it’s crucial we make them as inclusive as the brand values themselves.
To make your activewear brand stand out from the crowd, do the opposite of what most people do …
Activewear is for everyone, and activewear campaigns need to reflect that. To do so, they must embrace diversity in body types, showcasing a range of sizes, shapes, and abilities. By doing so, brands can foster deeper connections with their audience, promote body positivity, and send a powerful message: fitness isn’t about fitting into a mold; it’s about movement, health, and empowerment for all.
Hampi tips
After a long overnight bus coach that was certainly interesting, I made it to Hampi. Hampi is an ancient village in Karnataka surrounded by temple ruins ranging from the 14th to the 16th century. The whole complex is an outdoor museum and very rich in history. Most of the monuments are Hindu, some are Jain and a couple are Muslim.
Kim&Matt
Kim and Matt's wedding
Matt&Tom
Matt & Tom's wedding in Brighton
Gladys&Julien
Gladys & Julien's wedding
Are you planning a backwater trip to Kerala
Don’t make the same mistake that I did … Kerala was the last step of my six weeks long backpacking trip and highly anticipated. My partner and I wanted to see the backwaters around Alleppey and we did extensive researches in order to find the best way to do it. We decided against an overnight houseboat as it was in high season (near Christmas) and prices were skyrocketing. Accommodations were getting scarce and we didn't know what was the best area to stay
Branding Photoshoot in London for Bonita Markey
Bonita started experiencing constant back pain from the age of 10 years old, yet it wasn’t until 2018 that she discovered she had scoliosis. The pain impacted her mental health as well as her physical health, and it is around that time that she started practicing yoga.
Her current aim with her yoga teaching business is to empower individuals working in high pressure environment and help them implement mindfulness in every aspects of their lives.
Branding photoshoot in Leicester for Rosie
What sets Rosie apart is not just her expertise in reflexology but also her playful approach to healing. The photoshoot captured moments of Rosie engaging with her clients with a warm smile, infusing a sense of joy into her sessions. The candid shots reveal the laughter shared during treatments, showing that healing can be a delightful and uplifting experience.
Idle & Wonder
My recent photoshoot with Idle&Wonder, a visionary event studio renowned for its modern and spirited approach to hospitality, was one such exhilarating experience. Set amidst the serene backdrop of 42 acres of lush landscape, this shoot was not just about capturing moments but about narrating a story of elegance, innovation, and joy.
Branding photoshoot in London for Olivia
Welcome to the vibrant world of Olivia, the creative force behind OAM Design. As a personal branding photographer, I recently had the incredible opportunity to collaborate with Olivia for a photoshoot that beautifully encapsulated her essence. Our journey took us through the stylish interiors of a 70s architect's dream home and the picturesque landscapes of Primrose Hill, resulting in a collection of images that radiate warmth, creativity, and pure joy.
Branding photoshoot in London for Molly
In the dynamic world of personal branding photography, every session unveils a unique story, a narrative encapsulated within the frames that speak volumes about an individual. Recently, I had the privilege of capturing the essence of Molly, a passionate vegan activist, reiki master and yoga teacher. In this blog post, I'll take you behind the scenes of our photoshoot, delving into the creative process and the vibrant energy that permeated the session.
Branding photoshoot in the Lake District for Sophie
In the heart of the picturesque Lake District, where nature's beauty intertwines seamlessly with holistic wellness, I recently had the privilege of embarking on a unique photoshoot with the incredible Sophie – a holistic facialist whose commitment to well-being is as enchanting as the landscapes that surrounded us. From the tranquil outdoors to the cozy sanctum of her treatment room, this personal branding photography session was a celebration of Sophie's essence, artistry, and the genuine connection we shared throughout.
Branding photoshoot in London for Marie Floriane
I had the privilege of capturing the ethereal presence of Marie Floriane, a spiritual guide whose wisdom and tranquility radiate from within. Join me as I share the transformative experience of creating images that reflect Marie's inner light and profound connection to the spiritual realm.
Branding photoshoot in Rye for Christa
I had the pleasure of working with Christa, a remarkable yoga teacher and mental health specialist, whose values are deeply rooted in liberation and joy. Our photoshoot was an exploration of her multifaceted personality, taking us from the serene waves of the beach to the creative confines of a photo studio.
Branding photoshoot for Lucie
In the enchanting landscapes of the South West of France lies the picturesque Hossegor beach, a canvas of natural beauty that served as the backdrop for a recent personal branding photoshoot with the incredibly talented Lucie, a graphic designer with a passion for creativity. As a personal branding photographer, I had the pleasure of collaborating with Lucie to capture her unique essence against the breathtaking coastal setting.