Why body inclusivity and sustainable fashion go hand in hand
The fashion industry is evolving, with more brands focusing on ethical practices and environmental sustainability. But true sustainability is about more than just eco-friendly fabrics and fair labor—it’s also about embracing diversity and designing for real people of all body types. As a sustainable fashion photographer who advocates for inclusivity, I believe that body diversity and sustainability are deeply connected. Here’s why body inclusivity is essential for a truly sustainable fashion industry.
Redefining sustainability to include everyone
Sustainability at its core means creating solutions that last, and that includes producing clothing that serves a wide range of people and body types. Traditionally, sustainable fashion brands have sometimes struggled to offer inclusive sizing, partly due to the added production costs or complexity of designing for multiple body shapes. But when sustainability only includes certain sizes, it loses its true purpose of creating a more equitable, accessible industry.
Body inclusivity in sustainable fashion challenges the idea that eco-friendly fashion is only for certain body types or looks. By designing and photographing sustainable clothing on diverse body types, we send the message that sustainability is for everyone, regardless of shape or size. This not only widens the reach of sustainable fashion but also reinforces the values of respect, equity, and accessibility.
Promoting self-worth and body positivity through fashion
Sustainable fashion celebrates the idea that clothing should be cherished, not thrown away after a few uses. Body inclusivity echoes this sentiment on a deeper level, encouraging people to feel good about themselves in clothing that fits well, feels good, and lasts. When people see their own body types reflected in sustainable fashion imagery, it can be empowering—they feel seen, included, and valued.
For me, capturing confidence in diverse bodies through photography is a way to support body positivity in sustainable fashion. When we make people feel good about their clothing and themselves, we create a stronger bond between the individual and the garment. This emotional connection often translates to people wearing and caring for their clothes longer, which is a fundamental aspect of sustainability.
Building a stronger community through diversity
Sustainable fashion isn’t just about the clothes—it’s about building a community of people who share a commitment to environmental and ethical values. By being inclusive of all body types, sustainable fashion can cultivate a more supportive and connected community. When everyone feels welcome, more people are likely to adopt sustainable practices, whether that’s buying consciously or styling sustainably.
Photographing diverse body types is one way to showcase the collective power of the sustainable fashion community. It brings together people who may look different but are united by their shared values of quality, longevity, and respect for the planet. Diversity in representation shows that the sustainable fashion movement is welcoming, inclusive, and meaningful.
Shifting the narrative in fashion photography
Fashion photography has traditionally focused on narrow standards of beauty. By photographing sustainable fashion on people of all sizes, we help shift the visual narrative of what style and beauty look like. Inclusive fashion photography tells the story that everyone has a place in fashion, especially in a movement that is focused on creating a better future.
This shift in representation is powerful because it moves us closer to a fashion industry that respects both people and the planet. As a photographer, I find it meaningful to create images that honor the beauty of diversity. When viewers see sustainable fashion on diverse bodies, they’re more likely to feel that sustainable fashion is accessible and relevant to them, too.
Inspiring lasting change in the industry
When brands prioritize both sustainability and inclusivity, they set an example for the entire fashion industry. Body diversity and size-inclusivity in sustainable fashion are still growing, but as more consumers and creators advocate for these values, we can inspire lasting change. The more people see inclusive, sustainable fashion in photography, the more they’ll demand it from brands.
Advocating for body inclusivity in sustainable fashion means pushing for a future where fashion is made with integrity, designed for everyone, and celebrated by people of all shapes and sizes. Together, these values can transform fashion into a force for positive change—where beauty, style, and respect for people and the planet go hand in hand.
Sustainable fashion and body inclusivity are deeply interconnected, and when they come together, they create a more impactful, ethical, and inspiring industry. As we continue to push for these values, we’re not only expanding sustainable fashion’s reach, but we’re also building a more inclusive and compassionate fashion world for everyone.